La Roux-Bulletproof
The Lyrick is on the theme that the bullets represent what men give her after a relationship as there are lyricks like "Next time baby i'll be bulletproof"
There are quick cuts between the shots that gives the video a good pace and keeps it moving throughout. The genre of the video is a non sense video as the lyrics don't relate to the images and heavily computerised backdrop.
The camera shots are of la Roux walking through the computer animated space, there are mainly close up shots of her, with only a few long shots showing the her walking. During the video there is a section that looks like the abstract painting of stairs going all over the place.
Muse-Felling Good
The Lyrics are very explanatory as they are about 'Feeling good' the colours of the video are very dark being reds and blacks. The other charecters are not shown to be enjoying themselved until 2:41 where there is a forsed smile.
This is a performance video and most of the shots are involved mid shots to close ups of the band members playing there video. There are some long shots of the band and that is when there is some activity behind them. There are slow sweeping shots to go with the slower tempo of music. And the video is shacking with the strong beat in the music.
S club 7-Reach
The lyrics are very upbeat ones as the song was written for children and . The camera shots used are close ups and mid shots and long shots. The idea is that they are dancing/ performing in the streets bringing joy to the children that are watching on.They are dancing how the kids dance with lots of dance moves that children would do. There are not in the united kingdom as the brightness gives them a good image as they are wearing bright colourful clothing. There is a flash of a camera to show that they are performing on the street.
I also looked into the history of the music video.
The history of the modern style music video begins with Bohemian Rhapsody, the British rock classic of 5 minutes and 55 seconds, released in the autumn of 1975. The video that was produced would rock the boat of modern music and change the music industry substantially. Although there where videos before this video, Bohemian Rhapsody started the trend for a video being a major part of the single of an album release to be a top selling marketing tool. This being essential for the modern age of music channels such as MTV and programmes such as top of the pops. \the video for Bohemian Rhapsody its self was filmed extremely quickly in 4 hours and edited in 5 hours as it had to be broadcast the same week as being made. It was to be broadcast on Top Of the Pops a music show on the BBC that showcased the artistes in the charts at that moment in time. The cost of there video was between £400,00 and £45,000 which today is about £185,000. The average cost of a music video today is around $7,000,000 which is roughly £4,200,000 this is a vast growth and it shows the importance of the modern music video. Nowadays the video is as important as the music itself and is taken as seriously. It can often tell the success of the song or the artist and some people watch the video without the sound to asses the video as they believe the quality video should be reviewed without the song. Managers have realized also that videos and songs sell because of the video artist as a sex symbol so there are more woman in the music industry.
Top of the pops was a music programme that showed the musical talent at the time and was the platform for the music video. Music videos would play during the show with live performances.
MTV started broadcasting on the 1st of august 1981 the format was devised by Micheal Nesmith who sold the rights to Warner Amex. The first song they played on the channel was "Video Killed the radio star" by the Buggles. The format was based on the radio top 40. They booker young people to host the show appeal to the younger audience. The presenters or VJ's as they where known as a variation on the DJ's, became celebrities in there own rights because of the following of MTV. In the early days of the MTV there would be crude Video clips and videos of live concerts. Several successful film directors have started there careers start within music video directly Because MTV starts showing more heavy metal and rap music they started a new channel VH1 and this is when the music channels where most popular in 1985. But later, where the videos were too expensive they started to have other shows n the channel. By the 90's most of the shows were not music based and the channel was showing various types of show.
Michael Jackson is well nown for his expensive use of music videos, or as he called them "short films", in which he used to promote his albums and singles to great success. he worked with the best directors and producers, using the latest technology and special effects. In particular for the hit single 'Billy Jean' and the music video that accompanied 'Thriller' that used the best of what they had available and used them to great effects it went on to be very successful. Because of its success even the video about the making of Thriller called " The Making Of Michael Jackson's Thriller'was the most successful video.
In conclusion music videos have evolved through time until they have become as important as the song or album that they accompany. This is because of the importance of the requirements for the artist to appeal to there target audience. MTV was the stars of the regular music video because there was a platform that the videos could be played on to promote there song or album.
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