Planning

We knew that planning our video was essential as we had a deadline to stick to so we had to film the right materials in the time that we had put aside. I learned from the AS course that planning was very important to make sure that deadlines could be met. We made sure that we were one of the first groups to start the filming prosses because we had planned in the editing time and we new that it would take a long time.


Firstly we chose the song that we would make the video too and get the permission. We chose to use a song from one of the members of our group who is also in a band. The genre is indie and this will effect the style of the video and how it will look in the end. James Cottam is a member of Delayed Finality and we are using there song Thanks For Nothing, because of using a song of James's this would give us a greater understanding of the song. It would also give us access to the band and a fresh recording of the song.

Initial Ideas

Idea 1

A full performance video of the band shot in one location. Lots of shots taken from various angles and long slow cuts are used to match the pace of the song. The camera gives slightly more focus to the lead singer due to his importance in the song. This video will be similar in style to the music video for “Great Expectations” by the Gas Light anthem in that it is focused entirely on the band.

Idea 2

A combination of a narrative and performance video. The narrative would show two teenagers who have an argument, one walks out leaving the other one to try and cheer himself up in his house, after a while the boy leaves on a motorbike. Throughout the narrative shots would switch to the band performing on a lit stage. The boy will then arrive outside a building on his bike before going in to a theatre and watching the band, he quietly takes his seat, as the band finish the camera reveals him as the only member of the audience.

Idea 3

A Full narrative video, taking ideas for the narrative from idea, but expands on the narrative and cuts the performance elements out. Two characters have an argument as before, but this is extended and shows the argument from more angles. The character searching for something enjoyable to do is shown but the character is made out to be more desperate. Near the end he rides his motorbike to a theatre, which has a poster outside saying “Crayola” live. The narrative then ends.

We started the planning for our music video with some initial ideas and from then have the final idea for the video. One idea was to hold a race with the love interest against her partner racing. This fitting to the song title "Thanks for nothing" as he has one the race but no thanks to his partner. This was going to be our final idea but there where a few issues so we couldn't go through with it. One of the members of our group didn't have access to his car and another member of our group left school so this left us unable to carry out this idea. This is directly where the idea or our video was born as it is very similar. Once we had the idea we made a story board to show all the shots and this we used later during the shoots to make sure we had all the shots we needed. We also thought that this idea would appeal to the target audience as we are targeting 15-26 males and we think the driving and the passion would appeal to them.